Fresh Produce Consultancy Ltd was formed in 1993 and is managed by David Norman BSc(hons). David is an agronomist with over 25 years of practical experience in intensive production of vegetable and salad crops.

He has a degree in Environmental Plant Geography from Reading University where he studied plant root and soil interactions.

After graduation he worked as a research agronomist with PGRO and then MAFF. Following this he spent 10 years as an independent consultant agronomist with ADAS, before launching Fresh Produce Consultancy in 1993.

Since 1993 Fresh Produce Consultancy has provided a range of technical, agronomy and precision services to vegetable and salad producers, mainly in Cambridgeshire and Norfolk.

Precision Sampling
Standard or GPS soil sampling and analysis for nutrients or nematodes.

Analysis Mapping
Field area measurement for land rental, payment schemes or planting maps.

Water Irrigation Scheduling
Efficient and sustainable water use, programming water for crop need.

Soil Moisture
Measurement of soil moisture deficit, avoiding crop stress.

Disease Forecasting
Predicting development of onion leaf diseases, botrytis and downy mildew.

Pest Monitoring
Pheromone systems for cutworm, silver-y-moth and diamondback moths. Trapping for thrips, carrot fly and cabbage root fly.

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© Fresh Produce Consultancy Ltd 2005